Redberry Retail

Reach 30, 655, 576 transactions per cycle (4 weeks) at 113 outlets nationwide

Point of Sale has a 4 week reach of 80% Malaysians who are in Peninsula Malaysia, aged 15 and older. Notwithstanding, it represents only 1.5% of Malaysia’s total advertising spend (2012 Nielsen)

With the growing domination of retail giants like Tesco, Aeon, Mydin and 7-Eleven which pursue an aggressive expansion policy in semi urban areas and new townships, point-of-purchase today offers a captive audience of high net-worth consumers who are both brand conscious and receptive to media messages

Audience

51% of shoppers move through all the aisles while grocery shopping

More than 1/3 of shoppers say they are influenced by in-store ads

44% notice in-store ads

75% of those who notice in-store ads are likely to purchase the brand advertised

  • 50 Tesco, 47 Giant, 24 AEON, 2000 7-Eleven
  • 980M Reach per annum

Redberry Media Group is a diversified media company that operates a wide array of Malaysia’s most relevant and sought after advertising assets.

CONTACT US

 +603 7495 1125

Lot 2A, Jalan 13/2,

   Seksyen 13,

   46200 Petaling Jaya,

   Selangor, Malaysia.