Meru Utama Airports – KLIA – KLIA2 – Senai
The No.1 platform in Malaysia for engaging with business decision makers & affluent consumers
In an increasingly fragmented media landscape, effective and efficient targeting of cash rich but time poor consumers and business decision makers has become an increasingly challenging exercise.
Whilst airports have long been recognized as an important communication platform for b2b and b2c brands, against a backdrop of significant growth in global airline passenger numbers and further declines in the consumption of traditional media platforms, demand for airport advertising has never been greater.
Add this to the major investments being made by airports into creating spectacular spaces and experiences for passengers and the contribution from media owners who are introducing the latest premium quality, digital technologies and innovative advertising formats, it is little wonder that more and more brands now see airport advertising as a “must have” part of their media mix.
As Malaysia’s number 1 operator of airport media, Meru Utama is proud to be able to provide brands with access to more than 61 million air travellers, through KLIA, klia2 and Senai airport. That is 60% of all airline passengers in Malaysia and an audience that has experienced double digit growth over the past twelve months!
With exciting plans for 2018 which includes a full redevelopment of the advertising assets in KLIA and the introduction of some truly spectacular new digital formats designed to deliver against the most challenging media brief, airport advertising is about to become the most important and compelling communication platforms in Malaysia for brands seeking to engage with business travellers and premium consumers.
Get on-board now and see us soar.
Airport Passenger Traffic at KLIA & KLIA2
Thanks to double digital growth in passengers carried by twenty-two airlines including AirAsia X, Malindo Air, China Airlines, All Nippon Airways, Royal Jordanian, Shanghai Airlines and Xiamen Airlines, in 2017 KLIA and klia2 recorded combined passenger growth of 11.2% taking total passenger numbers to 58.5m. As a result KLIA-klia2 is now one of the fastest growing airports in South East Asia.